The Secret behind Messenger Chatbot Marketing

Have you ever thought of incorporating messenger marketing in the strategy of your business? If you haven’t, this might be a good time to start planning. 

Messenger is a social application, used by millions of people worldwide, which you can employ to your own benefit.  If you create a carefully planned Chabot strategy, the chances of promoting your business on this platform are higher than on any other. 

Messenger is no longer just a means of personal communication; it has transformed into a mode of business communication, making the approach towards your customers more personal. It enables you to get subscribers, send sponsored messages to them, create ads, share information and much more. Here are several tips which you can use to deliver a successful messenger Chatbot strategy. 

Use the existing audience

I assume that you already have a business page on Facebook. This page can serve like a mediator between your customers and the messenger Chabot. You can send updates and invitations to your existing clients. It’s easier to start with a pre-existing network of people than to start developing it from scratch. However, if you are a complete beginner, here you can see how to target your audience more easily. 

The next step is to focus your attention on the chatbotsthat are the most significant for your clients. Choose the ones where they will feel free to ask the most uniform questions. You will be in a position where you will collect and share information with them.  

Inform your customers about your Chabot

Creating a Chabot is just not enough, it should be informative.  Your Chabot should provide the basic information that customers require.  

For instance: what it’s called, when can they use it, where can they find it and what functions does it perform.  Your Chabot is supposed to represent a person, which they will be willing to communicate with and have trust, at the same time. 

Be more personal

Perhaps you don’t believe that a Chabot can give responses like a real person, but you can achieve this if you try hard. The first thing that the Chatbot needs to do is to recognize the name of the client, which immediately makes customers feel unique and respected. 

Also it has to know if the customers are asking questions or making a statement, so that the conversation does not seem unnatural. Moreover, through your Chatbot you should send daily offers and promotions to your customers and gather as much information as you can about their preferences. 

This information is of immense value to you, because your Chatbot has the ability to store it and later use it to send offers to people in accordance with their taste and needs. By doing this, the chances for sale are definitely higher. Visit this link:  for more info on the importance of Chabot.  

Engage your clients

Choosing the tone in which you will address your clients through the chatbot is extremely important. The tone shouldn’t be too formal or too casual. It’s best to besemi-formal; because they will feel free to ask questions as if they are talking to somebody they know. It is sometimes even a good thing to use some jokes or emoticons during the conversation. 

On the other hand, the dose of formality will reassure them of your integrity as a business they can trust. 

Another thing you must take into consideration is the format of conversation. When asking a question, it’s better to leave space for users to create their own answer, than to serve them pre-determined answers and let them pick the right one for them.  By formulating answers, customers are automatically being more active participants in the conversation. 

Provide high level of security

Although most of the information shared on your chatbot is not of delicate nature, there will be cases when the completely opposite will happen. Regardless of the type of information your customers share with you, it’s your responsibility to keep it safe and don’t let it be used against them. 

How to guarantee your clients’ privacy?

You can achieve this by using encrypted messages, authentication or authorization methods. In this way, you boost your reputation as a safe business as well.


In today’s hectic world where customers expect from businesses to be available to them 24 hours a day,using a chatbot is a smart decision. This strategy enables you to use your employees in other fields instead of having to deal with customer questions. 

Customers don’t waste their time, since they get immediate replies, which can never happen if a human was on the other side of the screen. Normal employees can handle couple of clients at the same time, but a chatbot can converse with limitless number of them. 

This marketing strategy can prove to be beneficial for your business, because it’s more likely for your clients to stay loyal to you. By sending them daily offers, promotions and news, they get a feeling of importance. 

It’s also easier to get information on their preferences, which would be a lot harder if it was done by an employee. Employees can’t store so much information as a chatbot.

If you wish your business to rely on effective customer conversation, messenger chatbot is the thing for you.

It is a low-cost strategy, which can boost your business in a short time!

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