Apple leads Q3 2011 in top 15 manufacturers of Mobile Mix report
Why iPhone? What was so exciting about the first iPhone? It had a great UI unlike any other smartphones in the market of that time – iOS. The experience for an end user on the first iPhone was incredible – kinetic scrolling, multi-touch (pinch-to-zoom), App Store, etc. Competitors like Microsoft and HTC started to catch up with the fancy UI the iOS had. Then Google came in market with its Android. But they couldn’t beat the iPhone experience. This resulted in a steep rise of sales of iPhones and ultimately Apple became the top most smartphone manufacturer in global market.
Millennial Media has released its Mobile Mix report for Q3 2011. Apple again, has maintained its position on top smartphone manufacturer list leaving behind Samsung and HTC on its tail. Apple bagged 23.09% of the top 15 manufacturers impression share in Q3 2011. Apple iPhone gained 12.55% impression share in top 20 mobile phones during the quarter.
A milestone for Apple’s iOS – According to the report, iOS impressions has grown 60% year-over-year. There are about 500k apps in iOS App Store. 41.6% of iPhone users have about $100k household income. Apple sold 4 million iPhone 4S in the first week of its launch, last year.
iPad impressions has grown 456% year-over-year (According to Millennial Media Sept. ’11 / Sept. ’10). According to comScore Digital Omnivores, iPads have made 97% impressions of all tablets in U.S.
Apple has gained an awesome amount of young consumer from its iPods. There exists 50.6% of iPod Touch users in the age group of 13-24. iPod Touch impressions have grown 30% year-over-year (According to Millennial Media Sept. ’11 / Sept. ’10).
According to the Application Platform Mix (Ranked by Ad Spend), Android tops at 49% whereas 41% represents Apple. During the quarter, “Games” is up at the top mobile application categories (ranked by impressions). Second and third categories are “Music & Entertainment” and “Mobile Social Networking” respectively. According to ranks by ad spend, “Music & Entertainment” categories tops on both Android and Apple iOS devices, although iPad leads “Games” category at top.